EvieB's Marketing Blog

Wednesday, October 31, 2007

What's New In Profitability?

Hello again!

Business is about profitability. Big Business is about Big Profits.

Every once in a while an ad comes along that makes a business' profitability double, triple, quadruple or MORE!

Can we all agree to call this kind of profit-pulling ad 'Magic'?

==> http://www.linkbrander.com/go/53811

Who else remembers the "Where's the beef?" from Wendy's? They were the first to offer "bigger" burgers and their profitability soared.

Here's a famous campaign... We can all remember a "Got Milk?" ad.

Some ads are magically delicious!

==> http://www.linkbrander.com/go/53811

Magical ads aren't just seen and talked about... They seep into our pores, are adored and get your prospects to change their behavior, and start giving you their money again and again.

However, just because an ad is memorable, doesn't mean it's profitable. You make ads to be profitable. If your ads aren't profitable, they can't really be real magic.

You've probably seen the TV commercials about the easy-to-use home gym equipment called BowFlex. You know why you see so many BowFlex ads?

==> Becacuse they're PROFITABLE! <==

BowFlex style ads are called "Direct Response" advertising because they ask the viewer to take action right now. They often work.

Direct Response = Cash Right Now

Which is great, when it works. You know that only 1 in 14 infomercials are profitable?

Why are so many ads NOT PROFITABLE?

==> Because Getting a New Customer is the Most Expensive thing to do in business.

Fortunately, there is a simple solution....

It's Profitable Magic. Take a look and see:

==> http://www.linkbrander.com/go/53811

To your future profits,

Warm regards
Eva Browne-Paterson

==> http://www.linkbrander.com/go/53811
_____
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3 Comments:

  • Evie, sweetheart, you rock! Thank you for the coverage. Thank you for living someplace so very cool. Thank you for your energy and for leading by example. Big hug. ~Ben

    By Blogger Ben Mack, at 8:20 PM  

  • Evie, I was sent an email that I shouldn't have called you sweetheart. My bad if that at all offended you, I am truly sorry. I was being friendly and I forget that my language isn't everybody else's. So, I SEND WARMTH! How's that? My best, ~Ben

    By Blogger Ben Mack, at 10:56 AM  

  • Hi Ben! The day I get upset when someone calls me sweetheart is the day I need my head read! lol. I didn't mind one teeny bit. In fact, it made me feel very good! :-)

    By Blogger Eva Browne-Paterson, at 11:03 AM  

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