EvieB's Marketing Blog

Friday, March 11, 2005

Friends & Fellow Citizens...

When I was at the World Internet Summit last weekend, I found out from the Audio Guy, Mike Stewart, just how important audio is as a response mechanism to utilise in your business.

Did you know that approximately one third of the world are not responsive to text when reading? That's right. But with audio, nearly everyone can understand it. So what happens when you mix the two or add video to make it an even more powerful medium?

Global Domains International have just used the power of audio and visual together, to create a powerful presentation that uses another form of marketing... mimicry.

Take a look at this marketing strategy and see what you think.

Click Here.

Will it be successful? Using mascots are a great way to capture your potential customer's attention and brand your business too. Since GDI added this video to their site last night, the response has risen dramatically.

I'd love to hear your feedback on this marketing method...

How can you take this method and apply it to your own web page? Good food for thought to get those creative juices flowing don't you think?

Have a terrific weekend and keep smiling!

Warm regards
Eva Browne-Paterson

3 Comments:

  • Sure I would love a little car driving me off into the sunset!...HA HA When you think about it it is a cute idea but what if your customers use dial-up? Would that fun little car hold the site up?

    Oh btw I saw about customer who has this same site GDI and his didn't have a little red car, it had supid videos of all time..Now that was funny!

    By Blogger Kim, at 3:41 PM  

  • Hi Eva, Becky Beasley here. Long time no hear from, (other than your marketing emails) I think the one thing that's going to be the bomb this year is BLOGGING.

    I've been blogging for about a year now and I'm really enjoying the feedback. Isn't it neat how you can rss feed to your yahoo home page? That's sooo cool!

    By the way, You are still my favorite Aussie! Keep up the great work. Hope to hear from you soon.
    I miss our talks. I know you're super busy, but friends are forever right?

    Don't forget me. I'm still rootin for ya!

    Becky

    By Blogger Rebecca Beasley, at 8:08 PM  

  • Hi Eva and visitors,

    GDI moved the George 'W' Bush video to another page. You can find it now here...

    www.my.ws/add2it
    (Thanks Eva for sharing GDI with me, I am happy to be in your team... see:
    www.frankbauer.name

    When I first saw this video it just cracked me up... LOL

    BTW... Want to chuckle some more? Click on "Reload" after you have seen a complete 'W' video to see another one... ;)



    'Whatever the mind can conceive and believe... it can achieve.'
    Napoleon Hill, Think & Grow Rich

    To your success,

    Frank Bauer

    By Blogger Frank Bauer, at 10:52 PM  

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